Search engine optimization (SEO) is the steps taken to improve a business’ search rank, so their web pages are more visible when consumers search for related goods and services. Using SEO score, your business can assess how well your site is optimized from both a user and technical perspective. With organic search results accounting for 53.3% of all web traffic, keeping your field service business’ website optimized is vital for ranking well among competitors, garnering more website traffic, and gaining new business.
Why is a high SEO score important?
A strong SEO score will elevate your field service business’ credibility by improving its search position. A top-ranking website is a testament to the credibility of the business and the quality of the goods and services provided. Taking the time to find and incorporate optimal keywords and doing backend work to ensure your company’s website runs well goes a long way. When people view your field service business as trustworthy, they are more likely to partner with you.
Gaining a competitive advantage
90% of traffic goes to websites on the first page of the Google search. With that said, it is imperative that you optimize your website so that it is displayed on the first page of results on Google. If other field service businesses rank higher than your own, getting noticed amongst industry competitors will be difficult. Putting in the work on the backend to earn a strong SEO score gives your business a competitive edge.
Reaching more potential customers
As an inbound marketing method, search engine optimization is a great technique for reaching your target market. In fact, 59% of marketing experts cite inbound marketing as an approach for attracting quality leads. Customers are more likely to interact with and invest in your business when you use more customer-centric marketing methods. These individuals have previously demonstrated interest in the industry, so they are more likely to engage with your business.
Improving site experience
Search engine optimization not only gets your business noticed but also makes the customer experience on your site memorable. SEO score can be raised with backlinks, images, and keywords. These all contribute to enhancing the user experience by providing links to relevant information references, visuals, and more. On top of this, an optimized website loads faster. A site that loads quickly and is optimized for SEO is crucial since 40% of website users leave a site that doesn’t.
As a growing field service business, having a good SEO score will help you stand out in a dense industry. There are always opportunities to optimize your content, both new and old, and reach new heights of success. Take the steps to optimize your website to gain new customers and maximize sales.