The most important thing – your name and contact information can be read from the street. Image courtesy of RND Signs
It is standard practice to post a sign after performing a lawn care service. In addition to advertising your services, the sign lets your customer know you were there and may display a required statement regarding a chemical application. Always ask before leaving a sign, and let the customer know of any regulation that requires it to stay up.
Make the most of this low-cost marketing opportunity. The most important thing is that your company name and contact information can be read from the street. Choose an uncluttered design with large, high contrast lettering. 6” by 6” signs on stakes cost as little as $.22 per site. You may want to increase the size to 8 ½” x 11” for just a few cents more. (The larger sign may meet more resistance from property owners, and certain municipalities and homeowners associations may restrict the size of lawn signs.)
If competitors, residents or garden gnomes regularly remove your signs, go social. Offer a 10% discount to any customer who takes a photo of the sign in the yard, posts it to Facebook and tags your business page. In fact, consider a Facebook discount regardless.
When applicable, you may want to promote pesticide-free or organic applications. Image courtesy of RND Signs.
Many states and municipalities require specific postings after any chemical application. Rather than include a blanket posting on all signs, you may want to order signs tailored to each area you serve. To prevent confusion, create work order templates that reflect signage requirements and note requirements in customer records that your workers can access through a mobile field management app. You will also want to provide your field staff with mobile access to product information, so they can respond accurately to questions encountered on site.
If you are looking for a cluster of accounts in a neighborhood, try to get the first house on the street as a customer in early spring. There is a good chance you will hear from the neighbors within a week or two.
Do you have any suggestions on lawn postings? Use the comment field below to share your thoughts with our readers.
Our thanks to Deb from RND Signs for information on pricing and signage requirements.
If you are interested in RazorSync field management software for your lawn care or landscaping business, sign up today for a live demonstration. See the software in action and find out if it is the right choice for you.