The customer base of a company refers to the group of customers who regularly purchase products or services from your business. Growing your customer base comes with many benefits, and helps increase your revenue and boost your business on a long-term basis.
Here’s our list of the most effective strategies to use when you grow your customer base:
- Train your technicians to sell
- Enhance your website
- Take advantage of social media
- Build your email list (and use it)
Train Your Technicians To Sell
Your best marketers are your field service technicians. Educate your staff to provide friendly, professional service to receive more word-of-mouth referrals. You should also train your technicians to upsell or promote your premium services to generate more income from each new customer relationship.
Enhance your website
Is your website costing your business? Your website has a significant effect on the perceived credibility and quality of your business, and therefore, the size of your customer base. A user decides whether to stay or leave your site in just 50 milliseconds. You can reduce site abandonment and increase average session duration by optimizing your website’s design, functionality, and SEO score. Don’t forget to consider mobile responsiveness in your design— 57 percent of internet users won’t recommend an organization that doesn’t have a mobile-friendly website. Additionally, adding a review or customer testimonial section builds trust with new visitors who can see how your business has worked for others. Finally, offering discounts, specials, or newsletters when visitors sign up to receive emails is a good way to nurture potential customers after they leave your site.
Take advantage of social media
To attract the attention of potential customers, you must be active on social media. Even just a few years ago, social media was not as prominent as it is today. With its expansion, the number of social media followers for businesses has also skyrocketed. Using social media is one of the most prevalent online activities, so companies need to positively present themselves on social platforms to help build their customer base. It is also crucial that companies respond to customer questions and inquiries quickly, especially those sent via direct messages.
Pro Tip: If you don’t already have accounts on major social media platforms, go ahead and claim them now—even if you know you won’t post much, you don’t want another company using your name. Try to get the same username on each platform, and be sure to use the same profile picture or image (for example, your logo) and contact information on all profiles so that customers can verify it’s you.
Build your email list (and use it)
Keeping in touch with your customers and prospects is easy with an email list. Build an efficient email list by encouraging people who visit your website to sign up for your mailing list so you can stay in contact with them after they leave. Regularly engaging with email contacts keeps your business top-of-mind, which will pay off later when they need your services.
Growing your customer base can benefit your brand for numerous reasons, but the most important is increasing sales to boost revenue. Therefore, you must learn and strategize about your customer base as early in your business’s life cycle as possible since this customer base is the key to your brand’s success. Try these strategies in the new year to grow your customer base and take your business to the next level.
Get ready for the influx of new customers by upgrading your field service software now! With features customers want—like a customer portal for making service requests and payments—RazorSync is here to help your business grow. So get in touch with our pros for more info today or dive right in with a free 14-day trial.