Looking Back on PHCC Midwest

Our team is back in the office after PHCC Midwest, and would like to share a few post-convention thoughts.

It was rewarding to see seasoned HVAC vets network, explore new technologies and business strategies, and mentor newer entrants to the industry. That blend of experience and opportunity, always a recipe for success, was the informal theme of the presentation lineup. We will just touch on three.

• Keynote speaker Joe Egan brought new insights to the most basic principle for a service business, the art of building and maintaining customer relationships. Joe offered practical tips on how to protect those relationships, the key to your revenue stream. He discussed respect, rapport and the emotional factor, and how to recover when things go wrong.
• As representatives of a business software company, we were all on board as Kirk Alter of Purdue University encouraged attendees to make better use of the technology they have and seek out the best apps for scheduling, record-keeping, and planning. He emphasized that only with efficiently implemented technology can an HVAC company stay competitive.
• How well we understand that a business owner focused on fulfilling customer needs can easily overlook critical employment issues. In the Blink of an Eye, a presentation by Federated Insurance reminded us what a mistake that can be. The presentation provided specific information from hire to termination on how to avoid litigation and improve employee relations.

All in all, it was a rewarding experience for attendees from a five-state area. We look forward to following with those who stopped by our booth, and plan on being back next year.