HVAC or heating, ventilation, and air conditioning is an ever-growing and evolving industry. The HVAC industry is valued at 17.5 billion dollars and is expected to grow 5.6% by 2030. It’s important that your HVAC business is equipped with the knowledge to compete in the rapidly changing industry.
We’ve gathered a comprehensive list of HVAC marketing tactics you can use to keep your business growing:
1. Optimize your Website
Ensuring your website creates a great first impression can go a long way in generating new customers. Generally, most readers will stay on a site for less than 15 seconds, and it only takes them 1/10th of a second to determine if your site is a good fit. Be sure to provide your readers with everything they need to know about your business and its capabilities upfront.
Essential Elements of an Effective Website:
- Website Design – A good website design includes the right look, layout, and navigation to ensure a seamless user experience. We recommend looking at some HVAC website design examples and finding one that closely matches your brand. Then, find a website design company that has experience in the field service industry that can help explain what trends work well within the industry. These companies help you make sure your website is mobile-optimized and laid out in a way that makes sense for the user journey.
- Website Content – Use your website to provide your customers with essential information on your business. Provide information on your services and any contact information they might need to book with you. Try and keep your website content straightforward and easy to understand. HVAC can be difficult for someone that isn’t in the industry, and you don’t want to scare potential customers off with unnecessary information or jargon.
- Customer Support – In the HVAC industry, customers always have questions about install times, prices, and equipment. Make sure your website provides easy access to support. A chatbot is a great way to allow website users direct access to your live support team, or can also be used as an automated chatbot to provide support when your team is off the clock. A knowledge base or an FAQ page is also a great tool for common questions. Or you can simply organize your important website pages in a way that makes it easy for your visitors to find what they’re looking for, such as in the navigation or footer menus.
2. Maintain Your Online Reputation
Now that you’ve spent time optimizing your website, it’s time to start thinking about the next step of your HVAC marketing strategy: How to gain a good online reputation and keep it. Around 90% of shoppers read at least one online review before buying a product or service, so it’s important to build and maintain your reputation when trying to attract new customers.
The first thing you should do is provide an excellent service experience, but we’re guessing you already do that. After you’ve completed your service, encourage your customer to leave a Google review. Google reviews have become the king of business review databases. Additionally, consider creating reward campaigns for clients who complete reviews. It’s a great way to thank them for their feedback and to start gaining some traction on Google.
Next, it’s important that you respond to your reviews — positive or negative. If someone leaves a negative review, don’t panic. Use the negative review as an opportunity to show potential buyers that you care about their experience. Thank the user for choosing your business and ask how you can get in contact with them to help remedy their solution. This not only helps retain a customer but also shows how much you value your client’s time and feedback.
3. Utilize Social Media and Paid Advertising
The truth is that any company can utilize social media to great effect, even HVAC businesses. Undoubtedly, coming up with a unique HVAC marketing strategy to implement across your channels can greatly improve your brand, your relationships with your clients, and the amount of traffic directed toward your website.
Facebook ads are a great place to start for service-based businesses! It allows you to easily link your ads to your website, offer data tracking tools, and social scheduling to your business accounts. This makes the platform easy to use and highly effective for business marketing. Facebook is also the largest social media platform and reaches many more demographics than other social media sites.
If organic marketing doesn’t result in the numbers you want, spend a few extra dollars and try paid advertising. Paid advertising is a great way to promote your business and services to a large, yet targeted, audience across various digital locations. Be sure to experiment with different channels and ad content to figure out what gives you the best results.
Key HVAC Marketing Takeaways
Marketing your business can be a difficult task, but if you implement a few key strategies to reach a large target audience, strive to make your business simple to understand, and show your audience you care, you will see a great amount of success. Finally, consider a field service business management software like RazorSync that provides you with the tools you need to retain your new customers and scale your business for future growth.
RazorSync’s field service software will help you manage your company and clients to ensure that you can provide modernized, high-quality tech services efficiently. Contact RazorSync for details, book a demo, or try it free for 14 days.