If your business is like most, you took several steps to solidify your brand and place in the market. But, growing your customer base is key to establishing your company as a leader in your market. By adding new customers, you can further an ongoing relationship with a lead base that will help drive your growth. Once you’ve nailed down a customer retention strategy, growing your customer base is an essential next step.
Why focus on your customer base?
Customer base refers to the group of customers who regularly purchase products or services from a business. They are the most important source of revenue for the company. If you want to expand your customer base, your efforts should begin with examining existing customers. What does your ideal customer look like?
It’s crucial to focus on acquiring those ideal customers—high-quality, engaged, and loyal. So start the new year right by using these four strategies to grow your customer base in 2022.
Top 4 strategies for growing your customer base in 2022
#1: Train your technicians to sell
Your best marketers are your field service technicians. Educate your staff to provide friendly, professional service to receive more word-of-mouth referrals. You should also train your technicians to upsell or promote your premium services to generate more income from each new customer relationship.
#2: Enhance your website
Is your website costing you business? Your website has a significant effect on the perceived credibility and quality of your business, and therefore, the size of your customer base. A user decides whether to stay or leave your site in just 50 milliseconds. You can reduce site abandonment and increase average session duration by optimizing your website’s design, functionality, and SEO score. Don’t forget to consider mobile responsiveness in your design— 57 percent of internet users won’t recommend an organization that doesn’t have a mobile-friendly website.
#3: Take advantage of social media
To attract the attention of potential customers, you must be active on social media. Even just a few years ago, social media was not as prominent as it is today. With its expansion, the number of social media followers for businesses has also skyrocketed. Using social media is one of the most prevalent online activities, so companies need to positively present themselves on social platforms to help build their customer base. It is also crucial that companies respond to customer questions and inquiries quickly, especially those sent via direct messages.
Pro Tip: If you don’t already have accounts on major social media platforms, go ahead and claim them now—even if you know you won’t post much, you don’t want another company using your name. Try to get the same username on each platform, and be sure to use the same profile picture or image (for example, your logo) and contact information on all profiles so that customers can verify it’s you.
#4: Build your email list (and use it)
Keeping in touch with your customers and prospects is easy with an email list. Build yours out by encouraging people who visit your website to sign up for your mailing list so you can stay in contact with them after they leave. Regularly engaging with email contacts keeps your business top-of-mind, which will pay off later when they need your services.
Growing your customer base can benefit your brand for numerous reasons, but the most important is increasing sales to boost revenue. Therefore, you must learn and strategize about your customer base as early in your business’ life cycle as possible since this customer base is the key to your brand’s success. Try these strategies in the new year to grow your customer base and take your business to the next level.